|
Title Nine (clothing)
Title Nine is an American manufacturer of athletic clothing and women’s workout clothes, known for its sports bras and fitting services.[1] It is the largest independently-owned and operated retailer of women's fitness clothing.[2] In 2020 they had twenty retail stores primarily on the West Coast and the Midwest.[3] The name is an example of a trend in organizations' naming themselves after sections of treaties and law, something that Zachary Elkins has called "chapter-verse branding."[4] The company was founded in 1989 by Lillian "Missy" Park who was an early beneficiary of Title IX, playing basketball at Yale University.[1] Park, born in 1962, was the first generation of young women to go through high school and college after Title IX had passed. [5] She had to play most of her college career in men's shorts and basketball shoes which were uncomfortable and didn't fit right.[5] She decided to start a place where women could find workout gear that was comfortable.[6] Title Nine began as a mail order company in the Bay Area.[6] It is run by female executives and largely staffed by female athletes.[6] The models in their catalogs are primarily actual female athletes.[6][7] While the site is known for their sports bras, they also sell athletic equipment such as hockey gear, batting helmets and bicycles that are made for women and girls.[8] The company was profitable for the first time in 1993 and launched their first website in 1995.[2] Title Nine helped produce Dandelion, an outdoors women's magazine and sponsors local activity groups and running races.[6][9] The brand supports female business owners annually with a pitch competition where woman-owned brands compete to have their products sold online on Title Nine's store.[10] In July 2021, Park announced that the company would donate US $1 million[11] to support the players of the U.S. Women's National Soccer Team in their equal pay dispute with US Soccer. References
External linksInformation related to Title Nine (clothing) |
||||||||||||
