Shufersal (Hebrew: שופרסל), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest supermarket chain in Israel, with a 20% market share (as of 2018).[2] The company, which was established in 1958, was the first to implement the American supermarket model in Israel[3]
As of 2024, Shufersal had 316 stores in total, and 96 branches of Be Drugstores Ltd. The company employs 15,500 employees.[4][5] It also engages in commercial real estate.
Shufersal was founded in 1958 by a group of grocers from Detroit, Michigan. Nate Lurie of Southfield, Michigan was a co-Founder and served as the first Chairman of the Board. The name was originally a portmanteau of the Aramaic *shufra* שופרא, meaning "premium" and *sal* סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".
In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.[6]
In 2009 it launched a subsidiary, Yesh, targeting the Haredi market.[7] Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women[8][9] In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.[4]
On March 5 2023, Shufersal entered a partnership with the Dutch-French multinational retailer Spar to open at least 10 SPAR stores in Israel over the next three years as well as a monopoly on selling Spar-branded products in Israel. In September 2023, Shufersal announced that it had decided to withdraw from the deal due to restrictions by the Competition Authority [he].[10]
In 2024, Shlomi and Yossi Amir have become the new controlling shareholders of Shufersal. They purchased of a 24.99% stake in Israel's biggest supermarket chain for NIS 1.5 billion from a range of institutional investors.[11]
Shufersal label
Shufersals sells more than 1,300 store brand products in its stores.[12]
Services
Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet. [6]
